Gen Z shoppers are returning to malls, drawn by social experiences, interactive activities, and a mix of nostalgia and modern conveniences. They value malls as social hubs, appreciate the discovery aspect of in-person shopping, and are attracted to personalized and ethical retail options. Sustainable practices, experiential events, and revamped spaces further enhance their appeal. To retain this audience, malls must blend retro charm with digital integration and align with Gen Z’s values.